Wednesday, January 27, 2010

Chapter 5 "Why the Fries Taste Good"

Who is J.R. Simplot? What connection does J. R. Simplot have to the fast food industry?

J.R. Simplot is the owner of the J.R. Simplot plant. His plant is one of the largest french fry makers in the world. He started off just working on farms harvesting potatoes, then eventually opened his own plant. His connection with the fast food industry is through business. He was the largest exporter of frozen fries to McDonald's.



How have the potato farms in Idaho changed in the last 25 years or so?

Potato farms have changed tremendously in the past 25 years. Most farms that were individually run have closed. More and more big industries are coming in and just taking over the smaller competition. Big companies are buying from the big plants, and the smaller farms don't stand a chance. In the last 25 years, smaller farms have shut down and have been taken over by big companies who export to big buyers.

Tuesday, January 19, 2010

Introduction

What are some of the observations about McDonald's made by the author?

The author stated that a whopping 1 out of every 8 workers in the United States has been employed by McDonald's at one time in their life. He also states that 96% of American schoolchildren can recognize Ronald McDonald. And, according to the author, "The Golden Arches are now more widely recognized than the Christian cross."



Where is the hearth of the fast food industry?

The hearth of fast food nations is alongside major highways back in the 1950's. The author states, "The fast food industry took root alongside that interstate highway system, as a new form of restuarant sprang up beside the new offramps."



According to the author, why did he write this book?

Although there seems to be many more cons than pros that the author states, he didn't write this book to "suggest the fact that fast food is solely responsible for every social problem now haunting the United States." He merely wrote the book to shine light upon the workings of the fast food industry and to show how Americans view the world.